The Job of the Sales Manager - Lead a Model Sales Team Scientifically

High Performing Sales Managers are Leading with the Science of Selling Today

Do you want to lead a continuously high-performing sales team?

Scientific sales managers are widely recognised as model coaches, and adopting the team approach when selling to key accounts.

In this guru talk, renowned professor, Dr. Chia Hock-Hwa, a founding member of Sales Science Academy (Global), will be sharing some of the scientific techniques that are advancing Sales Managers today to peak performance.

Prof. Chia will show how these well-respected Sales Managers are using the proven scientific selling method to transform average sales teams into model sales team.

This guru talk will focus on:

  • Adopting Scientific Selling in the Knowledge Economy
  • Becoming Technopreneur who Spearhead the New and Revitalise the Old Thoughts
  • Use of SPECS mindsets as the vital selling forces for breakthrough sales

Dr. Chia Hock-Hwa

Dr. Chia has more than three decades of hands on experience in selling. He was a board member of units of several Fortune 500 companies. He is well respected for his achievements in selling for companies like Glaxo SmithKline, Kellogg's, Procter and Gamble, Nissan Motors, Royal Insurance, among others. Notable MNCs he has consulted in selling include Bayer, GE, HP, HSBC, IBM, Kao, KPMG, Nokia, SC Johnson, STMicroelectronics.

Dr. Chia earned his doctorate degree from Cranfield University, UK. His graduate qualifications in business are from The University of Chicago, Graduate School of Business, and New York University, Stern School of Business.

In the academia, Dr. Chia researches, teaches, and is associated with various top global business schools. Some of the positions Dr. Chia held include: Head, Asia Campus, The University of Chicago, Graduate School of Business; Affiliate Professor at INSEAD; and Adjunct Professor at New York University, Stern.

He is the author of two books in Selling published by McGraw-Hill: “Personal Selling” and “Dialogue in Selling.”

No payment at the door.


20 September 2018

6.30 pm - 7.00 pm - Registration and Networking

7.00 pm - 7.05 pm - Introduction

7.05 pm - 8.15 pm - Panel Discussion

8.15 pm - 8.25 pm - Q & A

8.25 pm - 8.30 pm - Wrap Up

*Refunds in full can only be made upon notification sent to marketing@mis.org.sg FOUR (4) business days before the event. No refunds will be given after this.

Marketing Institute of Singapore is a not-for-profit organisation registered with the Registry of Societies.

  • The event description was updated. Diff#369282 2018-09-11 03:29:19
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Thu Sep 20, 2018
6:30 PM - 8:30 PM SGT
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Tentative Venue - Marketing Institute of Singapore
MIS Event Pass SOLD OUT $45.00
Venue Address
51 Anson Rd, Singapore 079904 Singapore
Marketing Institute of Singapore